How many potential customers are lost because you don’t fully understand you customer? How frustrating is it not knowing when to celebrate the small wins? How overwhelming is it to be alone with everything? Are you frustrated by the lack of support and understanding?
A lack of perspective, understanding and support might be costing your business a lot and affecting your work-life balance and sense of freedom.
Being your own boss can be painful, challenging and lonely from time to time. I know how it feels like. We all have different reasons for why we wanted to become self-employed in the first place. For me it has always been about freedom and flexibility. Maybe it’s different for you. Regardless of the reasons you’ve made a choice. To build and live a life where you are in charge. It’s up to you to make sure that you are performing and not feeling overwhelmed or stressed. It’s up to you to optimize and automize. It is up to you to look into the future and develop the business. It’s is a job that is never done. I’ve worked with many different businesses in a wide variety of industries and although I focus on the human behind the business and every person is different there are some clear similarities. Knowing yourself, your customers, your business, and having support is a crucial foundation for you to live your best being-your-own-boss life.
I help people build better businesses that allow their work and life to coexist in balance. For me, a better business does not necessarily equal a bigger business or becoming the next Fortune 500 company. Many people are driven to start their own business with a dream of freedom, flexibility, and autonomy; of having time for family, hobbies or more holidays, perhaps. However, many become overwhelmed by everything that needs to be done for their business and end up forgetting about these dreams. Therefore, I believe that a better business is one that is profitable *and* allows the owner to have all this with a healthy work-life balance.
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