Get to know me a bit better
Live a life you enjoy. Build a business that empowers you.
Hi, I'm Nicki. A small business specialist from Denmark. I provide strategic guidance and technical solutions to help small business owners so they can maximize their business potential and live the life they’ve always wanted.
But how did I even get to that?
It all started with a simple question: "Can you help me build a smarter solution?" The year was 2010. The way there wasn't obvious, but I was faced with a challenge I never encountered before - coding. Curiously and ready to take on a challenge, I threw myself at it with a great portion of stubbornness and excitement for the opportunities technology provided. Together, we built a digital solution for a youth center, which was later implemented in 10 other centers and finally sold.
That process sparked something in me. It wasn't about coding but more about facing a challenge with a mentality of I don't know how, but we'll figure it out. That philosophy is at the cornerstone of everything I do to this day. With the right combination of curiosity, do-it-yourself-stubbornness, and resourcefulness, everything is possible.
Since then, I've been driven by using technology to create real change - for people and businesses. Not for the sake of technology but because of the problem it helped solve.
Most of all, I'm concerned with how we can live a life with more freedom and meaning and how running a business can be a catalyst for this.
Back in 2015, I decided to be stuck to an office chair on the first day of spring when the sun hits, so fresh and bright was not for me. Only being able to look out the window longingly. No, thank you. I wanted to have the freedom to be able to decide. Since then, I've worked independently and from around the world. Co-working spaces on different continents. Numerous cafés, libraries, and apartments around the world. A new way of integrating work into the life I wanted to live. It was not always easy, and especially in the first few years, I struggled to find the balance.
Today, on most days, I've found that balance between work and life - business and freedom. And my purpose is clear:
I want to give you the support and the tools to find and create your own balance.
I don't believe success is measured in hours in front of the computer or how much growth you can squeeze out of your business. To me, success is to live the life you dream about.
What kind of life are you dreaming about?
How am I different?
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A personal approach
No two small businesses are the same, and there’s no such thing as one-size-fits-all advice. I take the time to listen and understand your unique challenges and goals before crafting solutions tailored to your specific needs.
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Long term relationships
I'm in it for the long haul. With a selective number of collaborations, I build strong and long-term relationships. As an extension of your team, I'm dedicated to solving today’s problems and helping you look ahead to stay future-ready.
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Doing what’s best for your business
At the core of my work is integrity. As a no-nonsense external partner, I focus on practical, effective solutions that deliver real results. The goal is to help you unlock your business’s full potential while staying aligned with the vision and values that matter most to you.